After Thanda, Hrithik to Jashn Mana Le with Cola
Coca Cola’s latest ad theme ‘Jashn Mana Le’ which showcases the ‘magic of coke’ featuring Hrithik Roshan is all set to roll out in early March 2008.
The Rs-one-crore TV commercial is set at a quaint street where a group of youngsters land up late one night to grab a bite, only to find all the shops shut. What follows is a tryst with a stubble-sporting Hrithik and a magical ride, which leaves them in awe.
Set in the context of friends enjoying their food, the cold drink brings life to the moment and transforms it into an impromptu celebration.
The new campaign has been conceptualised by Ashish Chakravarty, creative chief, McCann Erickson- Delhi and the communication directed by Sabal Singh Shekhawat of Big Picture Company.
Courtesy: Zee News
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